Why fashion businesses are switching to ‘virtual showrooms’
In the last few years, we have seen many fashion brands choosing to market their products entirely digitally. E-commerce, social commerce, live shopping, subscription boxes and other developments have all made it much easier for brands and retailers to reach customers digitally.
The latest development in this space is the rise of ‘immersive virtual showrooms’ that’s grabbing eyeballs—and sales—for fashion brands. What’s a virtual showroom? A digital or virtual showroom is a platform that lets you display and sell products, as well as engage your customers online.
Virtual showrooms have become a popular way for fashion brands (and manufacturers) to replace and/or supplement their physical showroom spaces. They offer the best of both worlds — allowing customers to see your collections, experience your vision, place orders BUT you don't have to pay for a physical location or manpower to make it happen.
However, virtual showrooms aren’t just for the end consumer in the fashion cycle. They are a powerful tool to support brands, buyers and manufacturers in conducting B2B sales.
The evolution of the showroom – how technology is transforming B2B sales
The WFX Virtual Showroom is a modern business-to-business digital sales platform for fashion brands and manufacturers that allows them to design, curate, share and sell fashion collections virtually.
With a click of a button, the WFX Virtual Showroom allows you to reach millions of new customers, show new collections to old ones and launch personalized online sales campaigns—no more looking for agents, locations, showroom space to expand your business overseas.
You can use the WFX Virtual Showroom to harness the power of 3D design to show off your designs to your buyers from every angle. Let them get up close and personal with your designs with high-resolution videos, imagery, and 3D views — zoom in, rotate, drag around and ask questions all in the same place.
Why B2B virtual showrooms are a boon for businesses
- They allow you to be in greater control of your brand story. You can use pre-designed templates or customize your virtual storefront based on your collections, buyer briefs, or brand personality.
- You don’t need to travel widely or ask people to physically visit your showroom to take a meaningful look at your collection.
- You can curate special collections for each buyer based on their taste and requirements and send them a direct access link to view just what they need.
- You can launch marketing campaigns right into your prospective buyer’s inbox and invite them to take an exclusive look at your collections.
- Collect instant feedback and iterate on designs with prospective buyers without leaving the platform.
- Keeps tabs on customer engagement in your digital showroom through key metrics such as ‘click through rate’, ‘browse rates’, ‘enquiries receives’, ‘sample hit rate’ and more using the platform’s analytics feature.
- Integrate your ERP, PLM or other software with the showroom to make sure that all data is always synced and up to date in your showroom.
Want to see how WFX Virtual Showroom works? Drop us your details HERE and we’ll be in touch!
