Top Technology Trends for the Fashion Industry in 2023
The fashion industry is constantly evolving, and technology is playing an increasingly important role in driving these changes. In our new whitepaper, “Technology Trends That Will Shape the Global Fashion Industry in 2023,” we take a closer look at the technologies that will have the biggest impact on the industry in the coming years.
Here’s a quick glimpse of what you find inside the whitepaper:
TREND #1: AI and ML
One trend we highlight is the increasing use of Artificial Intelligence (AI) and Machine Learning (ML) in apparel production processes. From design and production to marketing and customer service, AI has and will keep changing the way fashion companies operate.
For example, the integration of AI and ML into Smart Factory and Apparel ERP solutions can help identify bottlenecks, streamline production processes, reduce waste and improve overall production efficiency.
TREND #2: Web3 and Blockchain
From supply chain transparency to the use of cryptocurrency for payment, web3 and blockchain have the potential to revolutionize the way the industry operates. For example, by using blockchain to track the origin and movement of materials and finished products, fashion companies can provide consumers with more information about the products they are purchasing.
Web3 can also be used to create new business models. For example, decentralized marketplaces that use blockchain can enable companies to sell directly to consumers, cutting out intermediaries and reducing costs.
TREND #3: Sustainability and Circular Design
Another trend we discuss is the growing focus on sustainability in fashion production. Consumers are increasingly demanding environmentally friendly products, and technology will make it possible for companies to reduce wastage while meeting rising demand.
For instance, new materials and production processes are being developed that are more sustainable and have a lower environmental impact. In addition, Fashion PLM enables companies to track their supply chains and ensure that their products are ethically sourced.
TREND #4: VR and AR
Virtual and augmented reality are also starting to make an impact in the fashion industry. These technologies are being used to create immersive shopping experiences and allow customers to virtually try on clothes via Virtual Showrooms. The potential for VR and AR in fashion is vast, and it’s likely that we’ll see even more innovative uses for these technologies in 2023.
AR/VR is also spearheading the growth of digital product design in the fashion industry. To read more about how the fashion industry went big on digital-only fashion in 2022, read THIS article!
TREND #5: Generative AI
Last but not the least, with new advancements in AI, generative AI is starting to emerge as a co-designer in the fashion industry. With the ability to generate new designs and styles based on input data, generative AI has the potential to transform the way fashion companies design and create their products.
By analyzing consumer data, generative AI can help companies create products that are tailored to the unique needs and preferences of individual customers. It can also help save time and resources for designers as they can focus more on refining and perfecting the most promising ideas rather than starting from scratch.
SUMMARY
In conclusion, technology is driving major changes in the fashion industry, and it’s essential for industry professionals to stay up to date on the latest trends. Our whitepaper covers these trends in depth and provides actionable insights for those looking to stay ahead of the curve.
To learn more about these trends and how they’ll impact the industry, check out our new whitepaper on the Top Fashion Technology Trends for 2023.
